Datapac has become the first HP partner in the world to be recognised as a Sustainability Sales Leader under HP’s Amplify Impact partner programme. The designation is awarded to partners who demonstrate leadership in advancing sustainable IT practices and supporting customers in reducing the environmental impact of their technology lifecycle.
The achievement reflects a sustained commitment to sustainable IT that has been central to how Datapac operates since the company was founded in 1982. It also reflects the practical work Datapac does with Irish organisations every day: helping them reduce the carbon impact of their IT environments through lifecycle management, circular economy practices and responsible sourcing.
Sustainability is becoming a procurement priority
Irish organisations are facing growing scrutiny around ESG reporting, sustainable procurement and supply chain transparency. Technology purchasing decisions, once evaluated primarily on cost and performance, are now a material factor in how organisations meet their environmental and regulatory obligations.
Datapac works with organisations across Ireland to navigate this shift in a practical and measurable way. By embedding sustainable IT practices into its own operations and helping customers make more responsible technology choices, Datapac supports Irish organisations in progressing toward their sustainability goals without compromising operational performance or cost efficiency.
What the designation recognises
Karen O’Connor, General Manager, Datapac: “Becoming the first HP partner globally to be recognised as a Sustainability Sales Leader is an important milestone for our organisation. It reflects the sustained effort of our team to embed sustainable practices into how we operate and how we support our customers. We believe technology partners have a responsibility to lead by example and to help organisations reduce their environmental impact in practical and measurable ways.”
Annmarie Whelan, Channel Lead, HP Ireland: “We are seeing a clear shift in how organisations approach technology procurement, with sustainability becoming a core consideration. Customers are placing greater emphasis on extending device lifecycles, improving energy efficiency, and ensuring responsible end of life management. There is growing demand for practical guidance on how to make more sustainable technology choices while maintaining operational resilience.”
Working with a sustainable IT partner
For Irish organisations with sustainability reporting obligations or supply chain transparency requirements, working with a technology partner whose credentials are independently verified makes a practical difference. Datapac’s recognition as the first HP Sustainability Sales Leader globally provides that assurance, grounded in over four decades of responsible technology practice.
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